The Tip of the DNA Iceberg

A complete sequence of the human genome is much like a detailed guidebook of the human body. It holds the potential to unlock the mystery of genetics’ role in the human body’s health and pathology to human disease. The full sequence opens doors to new insights that have the power to advance healthcare and quality of life.

Science is rapidly uncovering new learnings of how the human body works and how DNA impacts a person’s health, even their lifestyle.

As genome-based research continues to deepen and mature, it’s expected to lead to achievements such as sophisticated diagnostic tools, new treatments for disease and powerful preventative medicine. At the core of these exciting developments will be the individual: these genome-based research developments will enable doctors and health counselors to become hyper-focused on personalized care, from diet to medicine to exercise.

Why DNA? Why Now?

  • Scientists are discovering new learnings about how the body works, including how DNA impacts a person’s lifestyle and health.
  • DNA science is expected to lead to radically new health tools and treatments for disease.
  • It’s cheaper and easier than ever for people to learn more about their DNA.
  • DNA research will lead to advances in nutrition, ancestry, sleep, disease and more.

The Possibilities of DNA

Modern genetic research has challenged the status quo. Not only is DNA research giving way to evidence that support radical advances in medicine and disease prevention, it has provided a means for understanding why and how humans operate. This means that, for the first time, everyday people can be equipped with the knowledge to change their way of living to be in sync with what their DNA tells them is innate to their bodies, to make lifestyle and health choices that will naturally boost their body’s innate programming.

New understandings of the genome will revolutionize health and offer potential to dramatically improve quality of life in numerous ways:

Nutrition. Genetic research enables a person to discover triggers for nutrition deficiencies, suggests which toxins one should especially avoid, and tells the story of how one responds to intakes such as alcohol and drugs. Genetics can help predict how nutrition will impact a life, including how tall someone will grow and risk factors related to foods. Additionally, DNA also influences which foods a person is drawn to—including taste bud reaction and the energy levels that result from eating specific foods.

Fitness. A person’s DNA may reveal information about a person’s muscle mass, muscle strength and even the chances that he or she will experience specific types of injuries throughout their lifetime. Learning about endurance and insights about fat burning and metabolism can result in personalized fitness plans that can lead to a fitter, healthier life.

Ancestry. Now, a person can leverage DNA information as a link to their ancestral past. DNA enables people to discover their ancestors, where they lived and provides insights into ethnicity. This information would be useful in filling in gaps in family trees, finding common connections and even researching family surnames.

Sleep. DNA influences sleep patterns, including when a person feels tired, how long they sleep, and how often they wake throughout the night. Sleep insights may also give clues to a person’s peak productivity periods.

Disease. Genetic research has uncovered powerful predispositions to disease including cancer, diabetes, cardio health and life-threatening medical conditions. This research can be leveraged to fine-tune treatment for these conditions to meet each individual’s needs.

DNA research is on the brink of explosive growth—with impact that extends much farther than one could have imagined even just a few years ago. How a person is created—their blueprint, their internal programming—well, it matters. Research into DNA can empower an individual to live their healthiest life, no guessing games required.