Information we collect and how we use it
We may collect personal information from you, meaning information about you that can uniquely identify you, if you choose to provide us with such information. We may also collect information about you that does not uniquely identify you if you choose to provide us with such information. For example, if you register as an Exploragen user we may collect your email address, state of residence, zip code, and other information. Additionally, when you access the Site using a mobile device, we may collect and process real-time information about the location of your device if you allow us to do so. Helix will sequence your DNA and provide us with your genetic information for a specific set of genes that relate to the Exploragen application you purchased. Exploragen applies an algorithm to the genetic information to generate your Exploragen results. In connection with our Services, Exploragen analyzes and stores this genetic information. If you have purchased an Exploragen product as a gift for someone else, any information you provide about the gift recipient will be used only as needed to deliver the gift. Your gift recipient must create their own Exploragen account. Exploragen will not share any personal information of the gift recipient with you.
We may use the information we collect to:
- process and complete your transactions including, as applicable, order confirmation, billing, enrollment in our membership or other programs, identity verification, and delivering products;
- customize the content and/or layout of our Site or Services for you, including providing you with personally tailored special offers, programs, and promotional information;
- provide reports and personalized insights from your genetic information and other information you provide to us;
- administer surveys, conduct marketing campaigns, and obtain testimonials;
- contact you regarding your orders or accounts;
- register you to receive emails or other information or materials you request;
- respond to questions and comments and provide customer support;
- communicate with you about our promotions and other services, and provide information to you about programs, products, or services that we believe may be of interest to you, or share with you special offers from specially selected business partners of ours;
- operate, evaluate, and improve our business and the products and services we offer;
- enforce our Terms of Service and other agreements; and
- comply with applicable legal requirements or obligations and industry standards.
We may enable you to sign into the Site via social networks or access social networks through the Site. If you do so, your use of the social network is governed by such social network’s terms and conditions and privacy policies. If you sign into the Site via a social network or access a social network through the Site, you may be asked to grant Exploragen access to certain information from your social network profile. We may use this information to help you personalize your experience with the Site, to suggest new features and content that may be relevant to you, or for statistical or other business purposes.
We also may use the information we obtain about you in other ways for which we provide specific notice at the time of collection.
- information about the devices you use to access the Internet (such as the IP address and the type of the device, operating system, and web browser);
- dates, times, and duration of visits to the Site (including whether you are a registered member or first time visitor); and
- information on actions taken on the Site (such as page views and site navigation patterns).
Information we share
We may disclose aggregated de-identified information about our users without restriction. We may disclose your personal information to our contractors, service providers and other third parties we use to support our business. We contractually require these third parties to keep personal information confidential and use it only for the purposes for which we disclose it to them. We may also disclose your personal information to: (i) comply with court orders, laws, or legal process, including to respond to government or regulatory requests; (ii) enforce or apply our Terms of Service and other agreements; and/or (iii) if we believe disclosure is necessary or appropriate to protect our or others’ rights, property, or safety.
Research, scientific publications, and product improvement
Exploragen will use your genetic information to provide you with relevant information that you have requested through our Sites or Services. In addition, Exploragen may choose to utilize and share de-identified, pooled customer data for product improvement purposes. Exploragen will take reasonable precautions to minimize the risk of your personal identifying information being revealed.
In the future, you may be offered the opportunity to opt in to participate in additional research.
Exploragen scientists may publish results from this research; when this occurs we may include your genetic and survey data but only as part of a de-identified summary of results to minimize the chance that your personal information will be exposed.
Individuals who have elected to receive Exploragen’s informational emails can choose to opt-out at any time by clicking on the “Unsubscribe” link at the bottom of each email.
Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Please note, however, that without cookies you may not be able to take full advantage of all of the Site’s features.
You can restrict our collection and use of real-time information about your device’s location through the device’s privacy settings.
You may opt-out of the aggregation and analysis of data collected about you on our Site by our web analytics vendor by visiting https://tools.google.com/dlpage/gaoptout and downloading and installing the Google Analytics Opt-out Browser Add-on.
Accessing, correcting or deleting your information.
You may contact Exploragen customer care (info@Exploragen.com) to request access to, correct or delete any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. You may also review and change your personal information by logging into the Site and visiting the Account section.
After you close your Exploragen account, we retain some information in your account related to your purchase history. This enables us to provide you ongoing support regarding your prior purchases, and is also necessary for accounting, audit and compliance purposes. However, we will not share your information with any partner or third party, except for information that has already been shared with your consent.
Exploragen places great importance on the security of all personally identifiable information associated with our users. We have security measures in place to attempt to protect against the loss, misuse or alteration of personal information under our control. For example, our security and privacy practices are periodically reviewed and enhanced as necessary and only authorized personnel have access to personal information. We use secure server software to encrypt financial information you input before it is sent to us and we only work with laboratories and third parties who have met and commit to our security standards. While we cannot guarantee that loss, misuse or alteration of data will not occur, we use commercially reasonable efforts to prevent this. It is also important for you to guard against unauthorized access to your passwords and the unauthorized use of your computer.
Users under the age of 18.
The Site is not directed to, and we do not knowingly collect or solicit personal information from, anyone under the age of 18. If we learn we have collected or received personal information from anyone under the age of 18, we will delete that information. If you believe we might have any information from or about anyone under the age of 18, please contact us.
11201 N Tatum Blvd, Suite 300
Phoenix, AZ 85028