Helix Launches Online Personal Genomics Testing Marketplace

Helix wants you to become a lifelong repeat customer in its newly launched genomics testing marketplace. For $80 the company will use your saliva sample to sequence all 22,000 protein-coding genes in your exome, along with some additional genetic sequences that its scientists find relevant to human health. The exome (the protein-coding region of the human genome) represents less than 2 percent of the genome but contains about 85 percent of known disease-related genetic variants. The company says it will keep your genetic information securely on file.

Customers can now purchase various genetic testing “apps” from about a dozen vendors in Helix’s genomics marketplace. Helix will share the relevant sections of your exome with the vendors, who then provide the results of their readouts directly to you.

The current options include an ancestry testing app from National Geographic ($69.95); a family planning test from Sema4 ($199) that tells you if you are a carrier of any of 67 different genetic variants that might affect the health of your prospective children; a fitness app from Exploragen ($24.99) that identifies genes that may affect your sleep pattern; a health app from Admera ($124.99) that tests for a genetic predisposition to having high levels of bad cholesterol; and a nutritional app from Everlywell ($249) that tests for food senstivities that may be related to your genetic makeup. There is even a wine explorer entertainment app by Vinome ($29.99), which claims to match your genes to your vintage tastes.

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