RANCHO SANTA MARGARITA, Calif., Jan. 9, 2018 — Exploragen, a leading DNA lifestyle company, today announced a partnership with SleepScore Labs, the company behind the most advanced non-contact sleep improvement system. The agreement enables Exploragen to launch its SlumberType DNA app on the SleepScore ecosystem.
The Exploragen team is also bringing DNA to life at CES 2018 by giving attendees the opportunity to explore SlumberType for free. The first 500 visitors to SleepScore’s booth #43726 (Tech West, Sands Expo, 2nd Floor, Halls A-D) will be eligible to receive a free DNA sequencing kit (typically valued at $80) and access to the first and only sleep DNA app to begin their journey towards a more productive lifestyle.
“Partnering with Exploragen underscores our leadership and commitment to constantly improving the SleepScore difference. We continue to incorporate innovative lifestyle technologies such as SlumberType to provide the most actionable sleep improvement product and services for every consumer,” said Brad Horn, Vice President, Marketing, SleepScore Labs.
Exploragen creates engaging DNA lifestyle apps that allow consumers to translate their DNA into actionable insights to use in their everyday lives. The company’s apps assimilate the knowledge from published, peer-reviewed scientific studies to utilize DNA to inform lifestyle traits such as sleep, caffeine metabolism and more.
The company’s first app, called SlumberType, provides insights on the genetics of sleep and enables people to understand the way sleep is influenced by DNA. By analyzing four key sleep measurements – Chronotype, Sleep Quality, Sleep Onset Latency and Sleep Duration – the SlumberType app helps consumers determine whether they are a morning or night person, how long it may take them to fall asleep, the duration and quality of their sleep, and how these may impact other areas of their lives. SlumberType is available now from the Helix.com store. Exploragen’s next application will be released in the coming months.
“Our partnership with SleepScore is a testament to how innovative consumer goods companies are starting to recognize that DNA insights can be used to hyper-personalize products, services, and experiences,” said Ronnie Andrews, co-founder and chief executive of Exploragen. “We are delighted to be part of the SleepScore ecosystem and look forward to working together to help consumers make more practical and positive lifestyle changes, rooted in strong science.”
To take advantage of Exploragen’s FREE DNA sequencing offer at CES 2018, please visit the SleepScore booth #43726 (Tech West, Sands Expo, 2nd Floor, Halls A-D) on Wednesday, January 10.
About SleepScore Labs
SleepScore Labs advances the science and technologies around sleep and overall health. Together with the foremost medical, health, and scientific experts from around the world, the company utilizes SleepScore™ by ResMed technology to provide the most accurate and advanced sleep improvement system for consumers as well as an evolving ecosystem that includes data insights, product evaluation tools, and technology licensing opportunities for companies developing products and solutions in the sleep industry. Based in Carlsbad, California, SleepScore Labs was created in 2016 as a joint venture between ResMed, Dr. Mehmet Oz, and Pegasus Capital Advisors L.P. to accurately measure sleep while connecting consumers to solutions that help people sleep, feel and live better. For more information on SleepScore Labs, visit www.sleepscore.com.
Exploragen is a DNA lifestyle company whose vision is to empower people to use insights from their DNA to make their everyday lives better. Founded in 2016 by a team of veterans from the medical genetics industry, Exploragen makes fun and engaging apps which translate information from DNA into personalized insights for consumers to optimize their everyday lives. Each app assimilates the knowledge from published peer reviewed scientific studies to deliver novel algorithms that utilize DNA to inform on lifestyle traits such as sleep, caffeine metabolism and more. For more information on Exploragen, visit www.exploragen.com.
Media Contact: Kaustuva Das Thermal PR for Exploragen 415-659-1970 firstname.lastname@example.org